The mission of Charitable Gift Planners of Tampa Bay (formally the Partnership for Philanthropic Planning of Tampa Bay) is to foster awareness and to provide an effective forum for education, communication, networking and collaboration for our gift planning community.

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Experiments in Email Marketing: Principles of Effective Emails Based on A/B Testing

When
May 10, 2017
11:30 AM - 1:00 PM
Location
Holiday Inn St. Petersburg N - Clearwater, 3535 Ulmerton Road, Clearwater FL 33762

Registration

Member – $25.00
Non-Member – $30.00

Experiments in Email Marketing: Principles of Effective Emails Based on A/B Testing presented by Holly Omlor, Crescendo

What are the best ways to increase email performance and response rates? What types of gift planning offers produce the most responses? How do donors respond to words like "bequest," "estate plan" and "tax benefits"? What is the impact of colors and fonts on readability for fundraising emails? How do donors respond to emails based on the date and/or time they are delivered?

Crescendo's 2016 email study — Experiments in Email Marketing: Principles of Effective Emails Based on A/B Testing — contains the answers to these questions and more. This presentation will help you understand your donor's preferences and responses to your email marketing and make better use of email to reach prospects and multiply gifts.

May 10, 2017

11:30 am: Professional Networking

Noon – 1:00 pm: Program & Lunch

LOCATION:

Holiday Inn St. Petersburg/Clearwater MAP
3535 Ulmerton Road
Clearwater, FL 33762

ANNUAL SPONSORS:

All Children’s Hospital Foundation
American Cancer Society
Community Foundation of Tampa Bay
PEACE Wealth Management, Inc.
Saint Leo University
USF Foundation, Office of Gift Planning
The Bank of Tampa

RSVP Deadline: Friday, May 5th

$25.00 Members | $30.00 Guests

NO SHOWS WILL BE INVOICED

Charitable Gift Planners of Tampa Bay

PO Box 2092
St. Petersburg, FL 33731

admin@ppptampabay.org

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